Sturgis is a bucket-list destination for most riders. Each year hundreds of thousands of bikers descend on Sturgis, South Dakota, turning the small town into a motorcycle mecca. Here are a few tips if you’re headed to the Sturgis Rally this year.
Make the most of Sturgis
It’s easy to become overwhelmed with the sights and sounds of Sturgis, so leaving room for spontaneity is essential, meaning you don’t need a minute-by-minute itinerary. But a few guidelines will help ensure you are in the right place at the right time for riding, dining and entertainment.
Before you leave, check out the event schedule to see what’s in store throughout the week and plan accordingly.
Make the most of Sturgis
It’s easy to become overwhelmed with the sights and sounds of Sturgis, so leaving room for spontaneity is essential, meaning you don’t need a minute-by-minute itinerary. But a few guidelines will help ensure you are in the right place at the right time for riding, dining and entertainment.
Before you leave, check out the event schedule to see what’s in store throughout the week and plan accordingly.
Stay cool and hydrated
Sturgis gets very hot in the summer. Bring light-colored clothing that breathes and reflects the sunlight. Wear long sleeves that are lightweight and easy to remove to prevent sun and windburn, or wear mesh pants and a jacket for even more protection. Don’t forget sunscreen to protect your skin when you aren’t covered.
Be prepared
Driving in and around large packs of bikes takes both confidence and riding skill. Be aware of your surroundings at all times and practice safe riding habits to protect yourself and those around.
South Dakota also has deer, bison, coyotes, sheep and other wild animals roaming the frontier and wandering onto roadways. Be alert to their presence and avoid riding between dusk and dawn.
Have fun
Remember, you are headed to the largest motorcycle rally in the world. Expect hundreds of thousands of enthusiasts who share your riding passion and a ton of awesome custom bikes. Have fun and enjoy making memories.
After the rally ends, expect to start making plans for your next trip to Sturgis, to catch everything you missed. Be sure to check out our four must-ride destinations every visitor to the Black Hills should experience.
Official Oil of Sturgis
Want the best protection available for your bike? Order AMSOIL online or stop by one of our three locations to get an AMSOIL oil change at the rally.
- AMSOIL Corporate Booth – 964 Main Street, Sturgis
- Pappy Hoel Campground – Highway SD-79, Vale
- Rally at Exit 55 – Tatanka Road, Rapid City
